Auteur: Rosenzweig, Philip M.
Auteur: Gilbert, Xavier
Auteur: Malnight, Thomas
Editeur: John Wiley & Sons
Publication: 2001
Edition n°:
ISBN: 978-0-471-49659-5
e-ISBN:
 
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The third title from Executive Development from IMD is devoted to Accelerating International Growth, one of today's most crucial business challenges. It provides the knowledge and the tools needed to speed up the development process and reach a stronger global position efficiently and quickly, and is firmly focused on answering the real questions facing leading companies as they undertake expansion in the field. Accelerating International Growth focuses on the strategic, organizational and human aspects of international growth. The book is aimed at practising managers in companies that are either in the process of expanding internationally, or are considering whether to do so.

Philip Rosenzweig and his IMD colleagues combine a thorough conceptual understanding of the attractions and challenges of international growth with a practical explanation of the key elements of successful implementation. Foreign entry modes, managing entry and post-entry phases, cross-border joint ventures, organizational learning, and human resource management are all explored in detail. Readers will emerge with the skills to clearly understand what drives the process, identify the key challenges, and avoid the greatest pitfalls.

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