Managing in a Turbulent Environment
Auteur: O'Neal, Don
Auteur: Hamel, Gary
Editeur: John Wiley & Sons
Moving towards the zenith of the technological age brings with it an ever-increasing amount of uncertainty, change and flux. Academic, business and consultative commentators around the world have for years been speculating on the divergent courses we may take through the information maze, and on the different possibilities we may attain when we get there. What is needed now is not another set of possibilities, but an entirely new way of looking, seeing and responding. The worldwide turbulence will require different perspectives on organizations, different styles of leadership, and perhaps most important, the strategic flexibility on which this volume focuses.
This is summed up by Gary Hamel and C. K. Prahalad: "Developing a program of ideas new ideas, new theory, new applications, new concepts that are relevant to a manager facing the new millennium. To do that we need to escape old constraints, old thinking, old questions, and address everything that is new. We hope that we can work together to help set the research agenda for the field of strategic management in the year 2000 and beyond. Let s break out of old paradigms; let s challenge received dogma; let s have the courage to ask new questions; let s rekindle our passion for relevance."
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