Winning Customers and Engaging Employees within World Markets

Auteur: Gundling, Ernest
Auteur: Zanchetting, Anita
Editeur: Intercultural Press
Publication: 2007
Edition n°:
ISBN: 978-1-904838-09-8
e-ISBN:
 
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Mastering global business requires leaders and managers to understand the differences within countries as well as between them. Drawing on the authors’ years of hands-on experience, Global Diversity: Winning Customers and Engaging Employees in World MarketsEach country is explored in-depth, with particular attention paid to cultures-within-cultures and recommendations for developing employees and realizing local market opportunities. presents the key cultural issues in eight major markets, including China, Egypt, India, Japan, Mexico, Russia, the UK and the US.

Global Diversity provides a six-step guide for developing an effective global diversity strategy. It outlines how to formulate and implement an approach that takes into account the variety of cultures that exists within every country while enabling individual employees to be engaged and accountable contributors. This book is an invaluable tool for any business leader who wants to understand and get the most out of global business.
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