Auteur: Buhler, Andre
Auteur: Nufer, Gerd
Editeur: Taylor & Francis
Publication: 2009
Edition n°:
ISBN: 978-0-7506-8495-8
e-ISBN:
 
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Relationship Marketing in Sports is the first book to consider the important topic of relationship marketing in a sports context by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, the book provides the reader with:
  • case studies from around the world to provide a uniquely global approach applicable worldwide
  • strong pedagogical features including learning outcomes, overviews, discussion questions, glossary, guided reading and web links
  • practical advice for professional, semi-professional and non-professional sporting organisations.
Relationship Marketing in Sports is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports.
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