A Best Practice Guide to Public Relations Planning, Research and Evaluation

Auteur: Noble, Paul
Auteur: Watson, Tom
Editeur: Kogan Page
Publication: 2007
Edition n°:
ISBN: 978-0-7494-4979-7
e-ISBN:
 
Lire le livre Table des matières Partager le livre
This is a best practice guide to public relations planning, research & evaluation. The authors highlight expected future developments and the book is illustrated by case studies from around the globe.

Evaluating Public Relations gives you the tools you need to demonstrate the value of your PR campaigns. Illustrated by award-winning new international case studies, and containing interviews with leading PR practitioners, the new edition includes up-to-date information on:
  • the principles of public relations practice;
  • evaluation and communication psychology;
  • practitioner culture – why we do what we do;
  • gathering and interpreting information;
  • media evaluation systems;
  • evaluation structures and processes;
  • objectives and objective setting;
  • measuring relationships and crisis communication;
  • the challenge of the online environment;
  • evaluation progress and future developments.
Covering the theory as well as the practice, Evaluating Public Relations is an essential handbook for both students and experienced practitioners.
Voir toute la description
 

Score

0

Thématique

Tags

folders

Présent dans 0Dossiers publics

Dossiers

Présent dans 0dossiers privés

Etagères de cours

0

Notes

0

Groupes

0

Commentaires

0

Videos

En ligne actuellement

Derniers commentaires