A Guide to Marketing Return on Investment

Auteur: Young, Antony
Auteur: Aitken, Lucy
Editeur: Kogan Page
Publication: 2007
Edition n°:
ISBN: 978-0-7494-4942-1
e-ISBN:
 
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This book offers a blueprint to maximise returns on investment from marketing communications and introduces investment disciplines and strategies to marketing practices.

Profitable Marketing Communications gives you a blueprint showing how you can maximize the returns from your marketing and shows how marketing works as part of your wider business strategy. It explains that marketing is about creating positive value for your business or brand through demonstrating cost versus return.

Case studies show how marketing works as part of your wider business strategy, offer insights into how marketers have delivered outstanding marketing ROI and prove that marketing can give customers, staff and shareholders good reason to stay loyal to your company.
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