Practical Advice on Entry Strategy and Engagement

Auteur: Reuvid, Jonathan
Editeur: Kogan Page
Publication: 2008
Edition n°:
ISBN: 978-0-7494-5062-5
e-ISBN:
 
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Practical advice and case studies for international companies looking to initiate or expand their business activities in China, Business Insights: China includes real-world examples of corporate successes and failures, an overview of regulatory developments, details on importing and exporting, as well as insightful commentary from companies already operating in China.

Increasingly open to foreign investment and with a burgeoning consumer market, China represents an enormous commercial opportunity – but how can your business succeed there?

Business Insights: China gives you an overview of the corporate business achievements already made in China, alongside a comprehensive guide to the opportunities available.

Based on the real-life experiences of companies who have moved into the Chinese business arena, the book highlights the successes and failures of operating in such a challenging market, and the lessons learned.

With practical advice from leading contributors including KPMG, HSBC Holdings and Arup, Business Insights: China offers invaluable assistance whether you are just starting up or looking to develop your existing business activities in China.
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