Promoting Your Business, Attracting Customers and Standing out in the Market Place

Auteur: Hammond, James
Editeur: Kogan Page
Publication: 2008
Edition n°:
ISBN: 978-0-7494-5073-1
e-ISBN:
 
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Branding Your Business explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand

The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business will help you to do this by explaining the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business.

Based around the theory that a brand is the total perception your customers have about your company, its products or services, Branding Your Business will reveal just what you need to do to create and manage successful brands, enabling you to improve profits and leave your competition standing.
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