The Definitive Guide to Researching, Writing up and Presenting a Winning Plan
Auteur: Barrow, Paul
Auteur: Brown, Robert
Editeur: Kogan Page
The Business Plan Workbook is the definitive guide to researching, writing up and presenting a winning business plan, supported by real-life examples of successful plans from both entrepreneurs and larger businesses.
Without a business plan no bank, venture capital house, or corporate parent will consider finance for start up, expansion or venture funding.
The Business Plan Workbook has established itself as the essential guide to all aspects of business planning for entrepreneurs, senior executives and students alike. Based on methodology developed at Cranfield School of Management and using successful real-life business plans, The Business Plan Workbook brings together the process and procedures required to produce that persuasive plan. The case examples have been fully updated and include a cross section of businesses at various stages in their development, making the book invaluable reading for anyone in business - whatever your background.
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