The Fight for Competitive Advantage

Auteur: Scase, Richard
Editeur: Kogan Page
Publication: 2007
Edition n°:
ISBN: 978-0-7494-4871-4
e-ISBN:
 
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Examines the emerging markets of India and China and the impact on international business and lifestyles. Demographic and economic analysis included alongside management techniques for business survival.

Global Remix is an exciting overview of major global economic trends over the next twenty years and how they will impact upon both businesses and the everyday lives of their employees. Author Richard Scase combines a discussion of macroeconomic trends and their impact on corporate strategy with a study of how they will affect individual lifestyles.

Global Remix examines both the challenges faced by Western businesses as a result of the rise of Asian, Eastern European and Latin American economies and highlights the amazing opportunities it affords. Not only are there increasingly wealthy new markets to sell into, but also growing numbers of international travellers from these areas.
  • Key issues addressed include:
  • the business structure of the future;
  • meeting the challenges of the new economic order;
  • new global market opportunities;
  • environmental impacts; and
  • the changing political landscape.
This thought-provoking book provides senior and middle managers with ideas and inspiration on how to make this economic revolution work for themselves, their businesses and their employees.
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