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Editeur: John Wiley & Sons
Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7th edition (companion website: www.contemporarystrategyanalysis.com ) builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy.
In this most accessible strategy text, Robert M. Grant combines clarity of exposition with concentration on the fundamentals of value creation and an emphasis on practicality. In this seventh edition, a greater focus on strategy implementation reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness.
Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive approach.
Contemporary Strategy Analysis 7th edition is suitable for both MBA and advanced undergraduate students.
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