Auteur: Evans, Martin M.
Auteur: Foxall, Gordon
Auteur: Jamal, Ahmad
Editeur: John Wiley & Sons
Publication: 2009
Edition n°:
ISBN: 978-0-470-99465-8
e-ISBN:
 
Lire le livre Table des matières Partager le livre
Building on the success of the first edition , the new edition of of Consumer Behaviour has been fully revised and updated to be even more student friendly.

Through the author teams seven decades of teaching and researching experience they have discovered that the application of concepts via practical examples is the best delivery method for effective lerning. Consumer Behaviour is a European text that is built around how students actaully learn consumer behaviour.

Evans, Foxall and Jamal offer a mainstream consumer behaviour textbook, based on semesterised compulsory or optional modules on undergraduate and postgraduate business and marketing programmes. The student centred approach is manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses.
Voir toute la description
 

Score

0

Thématique

Tags

folders

Présent dans 0Dossiers publics

Dossiers

Présent dans 0dossiers privés

Etagères de cours

0

Notes

0

Groupes

0

Commentaires

0

Videos

En ligne actuellement

Derniers commentaires