Best Practices Report

Auteur: American Productivity & Quality Center
Editeur: APQC American Productivity & Quality Center
Publication: 2006
Edition n°:
ISBN: 978-1-932546-63-7
e-ISBN:
 
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Enhance your customer investment portfolio by creating and executing competitive customer value propositions with Calculating and Reporting Customer Profitability.

This report contains an overview of customer profitability initiatives at best-practice organizations as well as insights related to customer segmentation, calculating and reporting customer profitability, and putting customer profitability information into action. Included are in-depth case studies of FedEx, Marriot International, North Shore Credit Union, Wachovia, and Zippo Manufacturing.
 

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