Best Practices Report

Auteur: American Productivity & Quality Center
Editeur: APQC American Productivity & Quality Center
Publication: 2001
Edition n°:
ISBN: 978-1-928593-57-7
e-ISBN:
 
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Discover how to make sure your marketing dollars are working hard enough to ensure the financial success of your organization and find out the return on investment (ROI) for the marketing expenditures you make. This report explores learn proven approaches for developing, allocating, monitoring, and adjusting a marketing budget in order to maximize efficiency and increase tangible returns.

Included are in-depth case studies of AT&T, Colgate-Palmolive, Kraft Foods, and The Minute Maid Company.
 

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