The Fuzzy Front End - Best Practices Report

Auteur: American Productivity & Quality Center
Editeur: APQC American Productivity & Quality Center
Publication: 1998
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Discover how world-class organizations foster and support creativity for successful new product development in Managing Innovation for New Product Development: The Fuzzy Front End, the results of a benchmarking study by APQC. Examine the four building blocks of the Innovation Model used to create and maintain an innovative corporate environment for sustained new product development success. Explore the activities necessary to develop a front-end process that serves as a replicable methodology for turning ideas into high-potential product concepts.

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